Diesel wanted to create awareness for their ‘Only The Brave’ fragrance to a very picky target group; 15-30 year old males. We created cultural relevance by tapping into the bravery of extreme sport, by making Danish kitesurfer and daredevil Nick Jacobsen jump from The Black Diamond into the harbor of Copenhagen at 2am on a cold winter night. A true act of braveness.
Role: Creative Lead & Director
Agency: VICE
Client: Diesel
